Probably This is a food and lifestyle blog by New Orleans boyfriend team, Matt & Beau. 100% fueled by their mutual love for cooking, traveling, and pretty things; the boys use their blog to share original recipes, home tips, and travel guides. Sometimes their six-pound puppy Fox shows up, too. Follow their classy adventures on their blog & their FABULOUS Instagram @probablythis. 📸✌🏼
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So guys, here’s the most important question of the interview. If you could describe Probably This in GIF or meme form, what would it be?
What were the beginnings of Probably This? How did this big gay shindig get started?
“So, at first, Beau was just baking a lot because he hated school, but needed to do something productive. One day, one of our best friends told him he should start sharing the recipes online. Because he happened to be taking a photography class at the time, taking pictures of the recipes became part of the process too and the first life of the blog was born as Probably Baking. At that time, Matt would just help out with editing and social media because he literally knows nothing about baking. Then, about six months in we wanted to start including recipes for drinks (WOO!) and non-baked foods. After that addition, our writing focus kind of zoomed out to be more than just food and more about our life, in general. Before we knew it, Probably This became a thing!”
Tell us a little bit about the challenges you both went through in building up the Probably This brand.
“Something we always have (and probably always will) struggle with is walking that fine line between authenticity and marketability. At heart we’re both weirdos. And while we try to let that shine whenever we can in different small ways, that type of content doesn’t always perform the best. Sure, we have this super polished Instagram feed where on the surface we look like a perfectly happy home-making couple. And while that’s true, we both struggle with the idea that any type of social media presentation (whether it’s for personal or business representation) is gonna be an incomplete picture. So, for instance, you’ll probably never see that pile of dirty dishes in the sink or that fight we got into at Whole Foods over quinoa. Whenever we can, we try to make sure all our readers see that we’re flawed, while keeping in line with more polished content that performs well.”
Whenever we can, we try to make sure all our readers see that we’re flawed, while keeping in line with more polished content that performs well.”
Who/what are your biggest inspirations right now?
“Some of our closest friends in the food blogging world are actually the people we’ve looked up to since we started this journey. Molly Yeh from my name is yeh has gorgeous photography that we kind of look to longingly. She has a sometimes irreverent tone that helped us feel more comfortable being our sassy selves, in a space that tends to be more polished and artsy. Another good friend and huge inspiration to us is Billy Green from Wit and Vinegar. We love love love his use of loud, bright colors in his photography. And his approach to food is casual, which we always aspire to because we want people to actually make the recipes we share!”
So tell us your secrets. What are the biggest pieces of advice you have for people trying to build their own personal brands, whether it be through blogging, Instagramming, freelancing, etc.? 😎
“The biggest thing is to make sure you’re always posting content you love. It’s really tempting to get content out there just because it’s been a while and it’s time to post. But we think it’s way more valuable to have a tight and strong collection of work. When your business is mostly online, your social channels become a resume of sorts. And we keep that in mind when we’re deciding what to post. If we don’t love a recipe or a photo, we don’t publish it.”
It’s really tempting to get content out there just because it’s been a while and it’s time to post. But we think it’s way more valuable to have a tight and strong collection of work.”
Last question. What does the future of Probably This look like at the moment?
“For now we’re just loving being able to create recipes, travel around, and meet all sorts of new people. We’ve daydreamed about starting to work on a book or a show, but there aren’t any concrete plans yet. Until anything changes, we’re just going to keep learning and growing and sharing!”
Thanks so much to Matt & Beau for putting some really great content out there and bringing some gay vibes to the cooking & lifestyle world. Don’t forget to check out Probably This at their site and follow them on Instagram! ✨🏳️🌈
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